

For instance, a watermark embedded into a currency note means that the money isn’t counterfeit.

A watermark can indicate the authenticity of an important document or work. The right software will let you customize your watermark to accurately reflect your brand. A video watermarked with your website or social media handle can quickly get the word out about your content and give viewers a source to investigate further. If your video goes viral or appears across other media platforms, a watermark is an efficient way to spread your brand. While watermarking isn’t a completely foolproof way to label your videos (some software allows users to remove watermarks from content), it can provide some protection against those looking to rip off media that isn’t their own. An identifying symbol or text watermark on your content can protect your video online by letting people know who the original owner or creator is. Watermarking your work has a number of benefits, from brand recognition to copyright protection. In media, you can see watermarks everywhere from stock photo archives, where the watermark is large and imposing to prevent any use of the photo, to Youtube videos, where the mark is often small and off to the side to remind viewers of the channel they’re watching. One of the most famous applications of watermarks is on US paper currency, which help prevent counterfeits. Watermarks are frequently transparent and superimposed onto an image, text document, or video.

A watermark is a type of logo, pattern, or symbol printed onto a work - most often a photo or video - to denote who made it and who owns it.
